About the role
A US based B2B growth marketing agency is hiring a Digital Media Specialist to own the day to day performance of a set of paid media campaigns on LinkedIn, Meta and Google Ads.
You report to the Digital Media Supervisor, who sets the strategy and owns the client relationship. You run the campaigns: setup, monitoring, optimization, testing, reporting and budget reconciliation. You are expected to be productive on live campaigns in your first week. It starts as a contract from November to January, at 20+ hours per week, with the possibility of more hours.
What you will do
- Own pacing, delivery and results against KPIs for your accounts
- Optimize bids, budgets, audiences and creative within agreed thresholds
- Build and launch campaigns from approved briefs, with naming, UTM and QA standards
- Propose and run A/B and multivariate tests
- Deliver weekly, monthly and quarterly reports with clear analysis
- Reconcile platform and publisher spend against budgets, IOs and invoices
- Check content syndication and ABM lead delivery against the IO
What we are looking for
- 5+ years managing paid media campaigns, with results from your own decisions
- Expert, hands on experience in LinkedIn Ads, Meta Ads and Google Ads
- A/B testing and spend reconciliation experience
- Advanced Excel or Google Sheets
- Experience with AI tools in a marketing workflow
- Fluent English, written and spoken
Nice to have: programmatic (StackAdapt, DV360), ABM tools such as 6sense, and B2B tech experience.