Social Marketing (Paid Social Advertising)

  • December 20, 2024

 

Our client is an innovative and dynamic company specializing in helping creative agencies excel in digital marketing strategies. Based in Amsterdam, they are known for their focus on creating meaningful impact through unique performance marketing solutions.

We are looking for a Social Marketing (Paid Social Advertising) to join their team. The ideal candidate will be responsible for designing, executing, and optimizing paid social advertising campaigns across multiple platforms. This role requires a creative mindset combined with strong analytical skills to ensure the delivery of impactful, data-driven results. Check it out!

Requirements

  • 2+ years of experience in managing paid social advertising campaigns, including Meta Ads, LinkedIn Ads, and TikTok Ads.
  • Expertise in ad content creation and A/B testing methodologies.
  • Strong knowledge of pixel implementation and conversion tracking tools.
  • Analytical mindset with the ability to interpret performance data and make data-driven decisions.
  • Experience in CRM integrations and lead generation campaign management.
  • Advanced English.

Responsibilities 

  • Develop visually appealing ads, including images, videos, and carousel formats tailored to platform-specific audiences.
  • Conduct A/B testing to identify the most effective formats, such as stories, feed ads, and lead generation forms.
  • Structure and manage campaigns on platforms like Meta Ads, LinkedIn Ads, and TikTok Ads.
  • Implement tracking pixels to measure conversions and user behavior, ensuring accurate data collection.
  • Set up and optimize lead ads, integrating them with CRM systems to facilitate effective follow-up processes.
  • Optimize bidding strategies to minimize cost-per-click (CPC) and cost-per-conversion while maximizing ROI.
  • Create and refine lookalike audiences and remarketing lists for targeted campaigns.
  • Generate detailed performance reports and continuously optimize campaigns based on key metrics.

Opportunity

  • Part-time allocation initially (50%), with the potential to increase to 100% allocation based on cultural fit and performance.
  • Remote position, working within LATAM time zones.
  • Opportunity to work for a leading Amsterdam-based company with a creative and diverse industry background.

Got interested? Get in touch with our Headhunter Breno Cordeiro (breno.cordeiro@venturatec.com) and schedule a confidential talk for more details!