Ventura Tec Insights

SEA Marketing (Search Engine Advertising)

Written by Fernanda Buonfiglio | Dec 19, 2024 10:59:47 PM

 

Our client is an innovative and dynamic company specializing in helping creative agencies excel in digital marketing strategies. Based in Amsterdam, they are known for their focus on creating meaningful impact through unique performance marketing solutions.

We are looking for an SEA Marketing (Search Engine Advertising) to join their team. The ideal candidate will be responsible for managing paid search campaigns across platforms like Google Ads and Microsoft Ads. Check it out!

Requirements

  • 2+ years of experience with managing SEA campaigns.
  • Strong analytical skills and familiarity with performance metrics.
  • Proficiency in Google Ads, Microsoft Ads, and Google Tag Manager.
  • Detail-oriented with excellent written and verbal communication skills.
  • Experience with A/B testing and optimization techniques.
  • Advanced English.

Responsibilities 

  • Conduct research to identify relevant search terms for targeting campaigns effectively.
  • Write compelling and relevant ads, including text ads and responsive search ads.
  • Structure campaigns in Google Ads/Microsoft Ads, including campaigns, ad groups, and extensions.
  • Set and optimize bidding strategies (manual or automated) and budgets.
  • Run ad tests to determine the best-performing headlines, descriptions, and calls-to-action.
  • Improve ad relevance and landing pages to enhance quality scores.
  • Implement and monitor conversions using tools like Google Tag Manager.
  • Set up remarketing campaigns to re-engage previous website visitors.
  • Analyze daily or weekly metrics, including CTR, CPC, conversion rate, and ROAS.
  • Monitor campaign budgets and report on ROI and KPIs.

Opportunity

  • Part-time allocation initially (50%), with the potential to increase to 100% allocation based on cultural fit and performance.
  • Remote position, working within LATAM time zones.
  • Opportunity to work for a leading Amsterdam-based company with a creative and diverse industry background.

Got interested? Get in touch with our Headhunter Breno Cordeiro (breno.cordeiro@venturatec.com) and schedule a confidential talk for more details!